Brand Guidelines Sheet
A sheet recording brand colours, type, logo rules, and tone of voice.
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The same document in 9 designs, same content and editable fields, different styling. Pick the design you like and download that version. Click any design to preview it larger before downloading. The Sample card shows a completed example, filled in with sample details.
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Forest
Teal Professional
Warm Copper
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What’s Included in This Resource
Every resource on The Office File provides a complete toolkit rather than an empty, unhelpful document shell:
- Editable Microsoft Word (.docx) template (42 KB)
- Printable PDF version (87 KB)
Sample included: Example: Brand Guidelines Sheet in use. Keeping a brand consistent: colours, typeface, logo use rules, tone of voice, and misuse examples to avoid.
How to Use This Template
Follow these practical steps to customize and roll out this procedure with your team:
1. Record the approved assets
Note the logo file location, colours with codes, and the main typeface.
2. State logo rules plainly
Write where logos come from and how they must never be altered.
3. Define tone of voice
Give the brand voice in three words, with words used and words never used.
4. Show misuse examples
List common misuses beside their correct versions for new designers.
About This Template
Starting from a blank page wastes time and produces inconsistent results. This template gives you a professionally structured starting point with the right sections, formatting, and placeholders already in place, so you can focus on the content, not the layout. Customise it once and reuse it forever.
Keeping a brand consistent: colours, typeface, logo use rules, tone of voice, and misuse examples to avoid.
When to Use This Template
- Presenting a professional image with clean, consistent formatting
- Ensuring nothing important is forgotten in a complex document
- Standardising how your team produces a recurring piece of paperwork
- Sharing a starting point with colleagues or clients to fill in together
- Creating a consistent document you will reuse many times
Key Sections Explained
Understanding what goes in each part of the document helps you fill it in correctly the first time:
Structured sections
Pre-built headings and tables in a logical order, so the document flows without you having to design it.
Title block
The document name and any reference number, so the finished file is identifiable at a glance.
Footer and version
Document control details, version, date, page numbers, keeping multi-page documents organised.
Placeholder fields
Bracketed fields marking every spot that needs customising, the blue [fields] are your to-do list when filling it in.
Guidance notes
Brief in-template hints on what goes where, which you delete as you complete each section.
Frequently Asked Questions
Can I share this with my team?
Yes, it is free for team use. Customise one master copy with your company details, then distribute it as your internal standard.
How do I make it look like our branding?
Swap the accent colours and add your logo to the header. The structure stays the same; the styling becomes yours in a few minutes.
Can I customise this template?
Yes, that is the point. Replace every blue [bracketed field] with your own details, add or remove rows to fit, then set the font colour to the same dark colour throughout for the finished document (body #1F2937, headings #1E3A8A, secondary #595959).
What software do I need?
Microsoft Word, Google Docs, or LibreOffice for the Word file. Any PDF reader opens the print-ready PDF.