Competitor Analysis Sheet
A sheet for comparing competitors and logging their activity.
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What’s Included in This Resource
Every resource on The Office File provides a complete toolkit rather than an empty, unhelpful document shell:
- Editable Microsoft Word (.docx) template (42 KB)
- Printable PDF version (103 KB)
Sample included: Example: Competitor Analysis Sheet in use. Analysing competitors systematically: side-by-side comparison, strengths and gaps, activity log, and actions.
How to Use This Template
Follow these practical steps to customize and roll out this procedure with your team:
1. Compare like with like
Score the same areas for your brand and each competitor.
2. Name strengths and gaps honestly
Record competitor strengths and gaps with evidence, not impressions.
3. Log activity as it appears
Date each competitor move with its source.
4. Turn findings into actions
Assign owners and due dates to every action from the analysis.
About This Template
Starting from a blank page wastes time and produces inconsistent results. This template gives you a professionally structured starting point with the right sections, formatting, and placeholders already in place, so you can focus on the content, not the layout. Customise it once and reuse it forever.
Analysing competitors systematically: side-by-side comparison, strengths and gaps, activity log, and actions.
When to Use This Template
- Sharing a starting point with colleagues or clients to fill in together
- Creating a consistent document you will reuse many times
- Presenting a professional image with clean, consistent formatting
- Standardising how your team produces a recurring piece of paperwork
- Saving time by starting from structure instead of a blank page
Key Sections Explained
Understanding what goes in each part of the document helps you fill it in correctly the first time:
Guidance notes
Brief in-template hints on what goes where, which you delete as you complete each section.
Placeholder fields
Bracketed fields marking every spot that needs customising, the blue [fields] are your to-do list when filling it in.
Footer and version
Document control details, version, date, page numbers, keeping multi-page documents organised.
Title block
The document name and any reference number, so the finished file is identifiable at a glance.
Structured sections
Pre-built headings and tables in a logical order, so the document flows without you having to design it.
Frequently Asked Questions
What software do I need?
Microsoft Word, Google Docs, or LibreOffice for the Word file. Any PDF reader opens the print-ready PDF.
Can I share this with my team?
Yes, it is free for team use. Customise one master copy with your company details, then distribute it as your internal standard.
Can I customise this template?
Yes, that is the point. Replace every blue [bracketed field] with your own details, add or remove rows to fit, then set the font colour to the same dark colour throughout for the finished document (body #1F2937, headings #1E3A8A, secondary #595959).
How do I make it look like our branding?
Swap the accent colours and add your logo to the header. The structure stays the same; the styling becomes yours in a few minutes.